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The Internet has changed the way consumers research, evaluate, and select the products and services they purchase. Law firms are no exception. To ensure your firm’s success, position yourself with proven legal marketing strategies, secure law office software, and sophisticated, client-friendly closing techniques to turn your consultation into a long-term client.

Michael Chasin, CEO of Lexicata, and Patrick Carlson, JD, LLM, discussed the most common mistakes made in law firms, best attorney software to incorporate into your practice, how to decipher and optimize the unique legal sales cycle, and how to engage with your target audience from the moment they need you.

Read the transcript of their discussion.