The Surprising Connection between Marketing Your Law Firm and Weight Loss

By: Patrick Carlson, J.D., LL.M.

Are you approaching marketing your law business from a dieting perspective? When business is slowing down or you’re looking to grow, do you try “quick fixes” like poorly planned and inconsistently executed knee-jerk marketing efforts (like randomly scheduled seminars, aimless advertising campaigns, or haphazard referral relationship building) to move you forward?

The problem is that quick fixes in marketing, like those in weight loss, don’t work in the long-term. A quick fix simply is not a path to sustainable profitability for your law business.

If a quick fix won’t work, what will?

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