Marketing
Marketing Alliances–A Little Help From Your Friends

By: Mark Powers and Shawn McNalis, Atticus, Inc.
In 2001, a family law attorney in Dallas, Texas assembled a group of interested attorneys to discuss practice management issues. The plan was to meet once a month in a member’s office and either discuss a business book or listen to a guest speaker. The idea was to hone their legal skills, learn from one another, and work “on” their practices. What he didn’t anticipate is that the group would develop into an informal referral network. The more they got together, the more they became invested in one another’s success and a steady stream of referrals was the result. Without realizing it, our friend from the Lone Star state started a ‘marketing alliance,’ which can be loosely defined as any group of two or more people who come together to support each other’s success.
Like many things in life, developing new business is easier if you get a little help from your friends. Teaming up with even one other person can make all the difference. According to the attorneys who have tried it, there is safety—and success—in numbers.
To read more about creating and maintaining marketing alliances, please complete the form below.
Topics
Complete the form to get your free guide
Related Resources

2022 Estate Planning Industry Trends Report
The 2022 Industry Trends survey illustrates both a willingness to embrace new technologies as we emerge from the pandemic and a strong interest among clients in taking advantage of a full range of estate planning strategies. Download to read the full report.
Learn More
2023 Estate Planning Awareness Week - Free Marketing Package
Get free access to an “Estate Planning Awareness Week” marketing package with customizable blog content and letters so you can reach out to current and prospective clients, as well as referral sources, without having to spend hours creating original content from scratch.
Learn More
2022 Estate Planning Awareness Week - Free Marketing Package
This month, we’re offering free access to an “Estate Planning Awareness Week” marketing package with customizable blog content and letters so you can reach out to current and prospective clients, as well as referral sources, without having to spend hours creating original content from scratch.
Learn More