Market Yourself Through Storytelling
By: Mark Powers & Shawn McNalis, Atticus, Inc.
Harness the power of storytelling in your word-of-mouth marketing program and capitalize on the receptivity built into those you want to educate about your service. Use stories in conversations with potential clients to demonstrate your expertise, with referral sources to illustrate how you can help their clients, and in social settings to educate people about your firm.
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