Create Your Own Micro-Climate To Make It Rain
By: Mark Powers & Shawn McNalis, Atticus, Inc.
If you’re not a natural marketer, are you doomed to always work for those who can make it rain? Or to join the ranks of sole proprietors whose firms limp along and never fully realize their potential? This is of critical importance given that your ability to develop clients helps to shape your destiny.
The key is to identify and play to your own strengths.
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