Marketing
Marketing
Practice Development Showcase: Media Publicity Is Easier Than You Think
Why Estate Planning & Elder Law Stories Need to be Told
This webinar focuses on attracting media publicity, establishing oneself as a subject matter expert with media outlets and creating promotion opportunities. Attorneys will learn:
- What stories producers want to hear
- How to craft a media pitch
- Media Training tips so you can feel confident when they say yes
- How to think and speak in sound bites
This webinar will be presented by Jess Todtfeld. He is a former TV producer, expert, speaker and media trainer. He set a Guinness Record for most media interviews given in 24 hours. He was interviewed 112 times in a single day. He will share what works and why attorney stories need to be told.
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