EstatePlanning.com
Marketing Your Practice
RSS Feed-
March 27, 2012 Social Media
What Attorneys Need To Know About Facebook’s Timeline For Pages
By: Darlynn Morgan Morgan Law Group Member of WealthCounsel For attorneys who use Facebook as a marketing tool, you’ve likely noticed that your fan page has now converted to a public timeline. Besides learning how to manage the new layout, many lawyers want to know how to best utilize these changes to expand their reach and maximize social media ROI. As I sat down with my virtual marketing team at Legal Marketing Maven to discuss the new layout, I was excited by the possibilities Facebook is giving to business owners to better connect with their target market. Social media marketing is about building relationships, and for me, the changes make reaching and engaging with prospects easier than ever. Here is an overview of 10 key changes to your Facebook fan page... Read More
-
September 28, 2011 Marketing
In Good Times and In Bad Times, The One Rule is To Market, Market, Market
By Vincent Bonazzoli Family Estate Planning Law Group vinnieb@vbestateplanning.com Member of WealthCounsel As a Practice Advisor for Atticus, I have the opportunity to coach and speak with estate planning attorneys across the country. Some of these attorneys report that these are the “best of times” and others report that these are the “worst of times”. Invariably, these conversations quickly shift towards marketing. In my last blog, Give Yourself a Marketing Makeover, I suggested a marketing plan that directs marketing efforts to specific revenue goals for each “revenue source” generated by the firms. The first step in creating this plan is to identify: The overall firm revenue and profit goal (if det... Read More
-
August 18, 2011 Practice Management, Marketing
Marketing Goals for Your Practice
Mark Powers Atticus, Inc. Shawn McNails Atticus Inc. What is the one skill many of you would-be rainmakers are missing? The willingness and ability to set specific and measurable marketing goals on a regular basis. If you examined your marketing approach at the end of each year to measure its effectiveness, you’d be surprised at the impact on your results. For one thing, you’d know which activities and behaviors worked and which didn’t. You’d have the opportunity to refine what worked and eliminate everything else. While we agree with Yogi Berra when he said, “It’s tough to make predictions, especially about the future,” it isn&rsq... Read More
-
July 9, 2011 Social Media
Using Social Media to Get the Word Out
The Law Offices of Dagmar M. Pollex, P.C Member of WealthCounsel There’s a new love in my life - interactive media! Facebook, LinkedIn and Twitter are more than just a fling. When I first stuck my toe in the social media waters about a year ago, I was curious but also skeptical about whether this use of time would contribute to our practice development or end up sucking my time and distracting our attention. Our Message We’re dedicated to getting the word out that estate planning is not just a one-time transaction of a pile of papers that are all about death and dying. We educate people about a comprehensive and coordinated model of life and estate planning that lays the groundwork and provides a roadmap to guide clients and their families for generations. Our Mis... Read More
-
May 17, 2011 Social Media
Faceless to Facebook
Richman Greer, P.A. [First in a series of blog articles written by speakers at the 2011 Planning for the Generations Symposium.] Attorneys have long recognized the value of networking. Show me a lawyer who invests time in creating new relationships, gets involved in his or her community, and actively seeks out potential clients, and I’ll show you an attorney who will be spending more time on the golf course in five years than with their head buried in corpus juris secundum. Yet, most lawyers are hesitant to engage in the recent explosion of online networking through social media. But why? The world is changing. More people log onto Facebook than Google. Millions of people are interacting on social media sites like Facebook, Twitter, and LinkedIn... Read More
-
April 14, 2011 Marketing
Leverage Your Marketing Dollar with Social Media
The Law Office of Hoyt & Bryan, LLC Member of WealthCounsel Are you using social media to leverage your marketing efforts? If not, perhaps you should consider the benefits and advantages of creating a virtual presence and personal brand using social media as tool. Your brand is your reputation and includes showcasing what sets you apart from others, highlighting those unique abilities that only you possess. Today, the Internet makes it possible for everyone to establish a personal brand—to become an expert with a unique advantage. If you don’t know what your personal brand is, now is the time to find out. Experts such as Dan Schawbel, the author of "Me 2.0: Build a Powerful Brand to Achieve Career Success," define personal branding as h... Read More
-
March 15, 2011 Practice Management
Making Clients Comfortable
The Law Office of Hoyt & Bryan, LLC Member of WealthCounsel The other day a client told me that coming to my office was like a zen experience for her. I was both pleased and surprised. What had we done to create that kind of effect on our client? Can it be repeated? Do others feel the same way? I hope so. I believe your marketing effort starts before your client ever gets out of their car. What do they see as they approach your building? Is it freshly painted? Is the grass mowed and hedges trimmed? What does the landscaping look like (note to self - ours needs to be updated for spring)? Do you have employees standing outside your building smoking? If so, what do they do with the cigarette butts? Is there tra... Read More
-
March 10, 2011 Marketing
Give Yourself a "Marketing Makeover"
Family Estate Planning Law Group vinnieb@vbestateplanning.com Member of WealthCounsel Designing a Focused and Goal-Oriented Marketing Plan For most estate planning attorneys, we know that the basic marketing approach is to “get out from behind your desk” and take action by developing relationships with other professionals who can refer business. However, this type of marketing -- which may sometimes be akin to casting a large fishing net over the side of a boat and catching nothing but shoes and tennis rackets – may not result in the revenues and profits desired. It may also lead to frustration, wasted time and a reduction in energy. Worried about cash flow, many attorneys then expand into practice areas that they lack expertise in and begin to take on... Read More
-
December 13, 2010 Marketing
Make the Most of your Marketing During the Holidays
Atticus, Inc. No matter where you live, or how much money you care to spend, there are plenty of ways to market yourself with style over the holidays. In balmy south Florida, for example, a determined attorney with a good sense of humor donned a Santa suit and drove from office to office on Christmas Eve to deliver baskets brimming with cookies. Greeted by those he visited with raised eyebrows and peals of laughter he managed to visit eight offices and made quite an impression. Three states away, a smiling team of paralegals stood at the entrance to their firm and accepted wrapped toys for admission to their holiday open house. The gifts would later be donated to the firm’s favorite charity. Inside, a student chef from a local culinary school sautéed shri... Read More
-
October 12, 2010 Marketing
Sometimes You Can't Make it on Your Own
www.copleycoaching.com Member of WealthCounsel Regain Focus on Your Practice with a Business Coach As WealthCounsel members, we are Americans on the estate planning frontier. Most of us practice in solo or small firms (or small departments within larger firms). We rely on our personal, individual intelligence and our personal, individual energy to run and grow our businesses. We are rugged individualists! Sometimes that’s not enough. Our law school curriculum didn’t include classes on how to manage our time or cash flow. We may know the applicable labor laws, but we don’t necessarily have the skills to hire and keep stellar team members. We’re not sure how to market ourselves. And, we get so busy that we never make and/or find the time to figure out what w... Read More